Brand Integration is the art of embedding a brand into the content of an entertainment property in a meaningful way.

The goal of the integration is organic delivery of the brand’s message to an engaged and targeted audience.
Spotlight works with each client to establish integration objectives which meet and complement their brand strategy and plans. We work closely with all appropriate parties— network, studio, production team, clients agency partners, etc to fully negotiate and/or execute a successful integration.

 

 

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